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The Subscription Lifecycle

The Subscription Lifecycle All stages, metrics, and formulas at a glance. Reach Anonymous Contacts Leads Trials Active Subscribers Renewing Subscriptions S M L Expiring Subscriptions Former Subscribers Lead-to-Trial Rate Lead Rate Conversion Rate Trial Start Rate Trial-to-PaidConversion Rate Lead-to-PaidConversion Rate FormerSubscriber Rate Retention Rate Upgrade Rate Downgrade Rate Cancellation Rate /Save Rate Reactivation Rate Churn Rate Win-Back Rate